Nearly 6% of all consumers now identify themselves as vegetarians. That means you need to take advantage of that and start offering vegan products in your store.
Offering homemade products can increase your revenue by 30% and consumers are more concerned with quality ingredients and recipes as opposed to mass produced corporate brands.
Consumers no longer want the mass produced quantities of low quality ice cream. Instead they're looking for higher quality ingredients that are organically grown, produced and sourced.
All Natural Products
If you're not offering all natural products in your store then it's time to jump on the trend to increase your profits. All natural ice products gives your store the opportunity to create a new revenue stream.
Nearly 6 percent of all consumers now consider themselves vegetarian. That number is up 500% sine 2014 alone. Amazing. Two years ago that number was no where close to where it is today and any ice cream shop or frozen dessert store that tried to offer a type of product for those consumers found that it was not profitable and the vegan ingredients were hard to come by. Today, it's a completely different story. If you're not offering a vegan product to your consumers you are missing out on a huge potential revenue stream. Watch the video above to find out why.
Homemade products in your store are an absolute must. They are a grand slam compared to buying your ice cream. By developing and producing your product in house you'll not only make more profits but you'll build a following as well. Keeping up with the tradition of homemade means quality and unique ingredients can be utilized to create flavors and products that will keep your customers coming back over and over.
Another trend in the industry is organic. Five or six years ago this term was unheard of, especially when it came to ice cream. The organic market has nearly doubled in the U.S. food market since 2007. This is a trend that you can be a part of by offering an organic line of ice cream or frozen treats to your customer. This product differentiation will allow you to tap into an otherwise lesser known market and create additional revenue streams for your ice cream shop.