Running a business in the food and beverage industry means constantly looking for ways to stand out, attract customers, and increase profits. One of the best opportunities for doing that? Frozen desserts.
Whether you run a full ice cream store, a restaurant, a bar, a café, or even a convenience shop, frozen desserts can be the perfect addition to your menu. They don’t just attract attention; they create a whole new profit center that can be added with as little as three to four feet of space.
But here’s the big question: what equipment is right for you?
When people hear “ice cream,” they often think of traditional scoop shops. But frozen desserts cover so much more. Today’s options include:
Soft Serve Machines – Classic ice cream cones, sundaes, and more.
Batch Freezers – Perfect for gelato, custard, or premium ice creams.
Shake Machines – Create thick shakes and malts, a timeless favorite.
Frozen Cocktail Machines – Margaritas, daiquiris, and other crowd-pleasers.
Italian Ice and Sorbet Machines – Refreshing options for customers looking for something dairy-free.
If it can be frozen and enjoyed as a dessert (or even a drink), there’s equipment designed to make it—and make it profitable.
The first step in finding the right equipment isn’t flipping through a catalog; it’s looking inward. Ask yourself:
What is my business known for?
What kind of products would complement that identity?
For example:
A family-friendly restaurant might add soft serve cones as a quick, fun dessert option.
A bar could boost happy hour sales with frozen cocktails.
An ice cream shop might expand with gelato or Italian ice to reach a wider customer base.
The goal is to complement what you’re already doing and give your customers one more reason to return—and spend more.
Of course, not every solution involves staying within your comfort zone. Sometimes the smartest move is adding something unexpected. Maybe you’re a coffee shop known for lattes, why not add gelato? Or a pizza shop looking to boost summer sales, why not introduce milkshakes?
Frozen desserts have universal appeal. Young or old, casual diners or fine-dining customers, everyone enjoys a frozen treat. Adding the right piece of equipment can help you reach new demographics and open up fresh revenue streams.
The beauty of frozen desserts is their wide appeal. They’re not tied to age, income, or lifestyle. They bring nostalgia, fun, and indulgence to the table; qualities that make people want to treat themselves again and again.
That universal appeal means no matter your current business model, there’s a frozen dessert option that can fit seamlessly into it.
So how do you figure out the best equipment for your business? It comes down to a conversation.
Your role: Educate us on your business, your concept, customer base, goals, and most importantly, your budget.
Our role: Share our expertise, gained from decades in the frozen dessert industry, to guide you toward the equipment that best fits your needs.
Since 1981, we’ve worked with businesses of every kind - ice cream shops, restaurants, bars, and beyond - to help them find equipment that doesn’t just work, but drives profits.
Every situation is different. Some machines represent a smaller investment, while others carry a higher price tag but open the door to greater revenue. That’s why the conversation matters, so we can match the right machine to your vision and budget.
Adding frozen dessert equipment isn’t just about today’s sales; it’s about long-term profitability. A soft serve machine or a batch freezer doesn’t just expand your menu; it creates a new profit center that can serve your business for years to come.
And with the right guidance, you don’t need to guess what works—you can make a confident investment that pays off season after season.
If you’re looking to increase profits, attract new customers, and expand your business, frozen desserts are one of the smartest ways to do it. The key is finding the right equipment that matches your goals, your brand, and your budget.
The good news? You don’t have to figure it out alone. Talk to the experts. Share your vision. Together, we’ll find the machine that fits your business perfectly and helps you scoop up more profits.