As President of Sentry Equipment, Rob is a driving force behind the success of frozen dessert and ice cream shops across the country. With decades of hands-on industry experience, he helps shop owners turn great ideas into profitable, sustainable businesses. Through expert consulting, strategic store layout planning, and operational guidance, he works closely with entrepreneurs to maximize efficiency, boost revenue, and avoid costly mistakes.

A seasoned ice cream consultant with deep expertise in machine selection, installation, maintenance, and day-to-day shop operations. He brings a rare combination of technical knowledge and real-world operational insight, helping frozen dessert businesses choose the right equipment, maintain peak performance, and prevent downtime that can impact profits.