3 Minute Tips / Sentry Shorts

Adding Profits To Your Business

Posted by Robert Romarino

Jul 21, 2019 9:12:00 AM

We all want to add profits to our business. If you are an owner of an ice cream shop or restaurant then it might not be so obvious at first of how to do it. A profit center is essentially a collection of products or space that produces profits.

In order to create more profits you'll want to first look at your market and competition. Ask yourself what is everybody else doing in the industry, what's hot or what's currently trending. This means you have to evaluate your menu to see if you're taking advantage of trending hot items in the market place. Look to see if your competition is doing something better than you or beating you with something you don't offer. Take a moment to evaluate your menu and see if there are opportunities you are missing or something you're not taking advantage of.

The next step is ask if you have the proper product categories. Every shop has their core foundation products such as soft serve, hard ice cream, custard or water ice. Look at these products and see if you can spin off of these core/foundation products to create additional profits. For example: Are you taking advantage of candy add-ons or blizzard type products that you can combine two products into one to make a new profit center?

If you want to find out more about adding profits to your store then just watch the video above or contact us with any questions.


Topics: Ice Cream, Preseason Planning, Milkshakes, Soft serve, 3 min Tip, Ice Cream Sales, Increased Profits, Summer Ice Cream, Business Startup, Starting an Ice Cream Business, Ice Cream Shop, Do's and Don'ts