3 Minute Tips / Sentry Shorts

Setting Up A Marketing Calendar For Your Frozen Dessert Store

Posted by Robert Romarino

Oct 24, 2019 11:17:30 AM

Having a plan or strategy for marketing your frozen dessert shop in the following season can be critical to your success as a shop owner or manager. This game plan or strategy can not only keep you on track with marketing tasks and events but can put you ahead of the game in execution. Though it sounds like a complicated task to pull off, Sentry equipment has your formula to get it done.


In the above 3 Minute Tip, we give you tips on setting up a marketing calendar for your frozen dessert store.

Remember, you want to think about the when, the what and the how when planning your marketing activities. Taking into account these three things you should be able to project across twelve months the activities, events, and rollouts you want to partake in or accomplish. Following a marketing calendar obviously helps you stay consistent throughout the year but can also help you get ahead of the game in certain initiatives. What's more, after a year, you'll be able to look back on the calendar and measure what worked and what did not work. 


Topics: Frozen Yogurt Business, Marketing Your Frozen Dessert Business, Ice Cream Profits, Fall Promotions, Preseason Planning, Ice Cream Sales, Increased Profits, Starting an Ice Cream Business