Autumn is a particularly different part of the year that really changes peoples taste palettes. As we transition from the summer season to fall season, ice cream and frozen desserts may not be on the top of everyone's minds. But this doesn't mean you should stop thinking about marketing your ice cream shop or frozen dessert store. As Rob Romarino explains below, there are many things you can do to keep business coming in and often times expand business during these transition months.
Autumn is a season that offers great marketing opportunities for you frozen dessert shop or ice cream store. Whether it be from the flavors you create on your own or the partnerships you make within the community, there are multiple ways you can use the season to your advantage. The video below reviews just a few of the flavors that are popular during the autumn season but if you really want to see how an actual "fall flavor" is made then check out how we made pumpkin ice cream in our B24 Batch Freezer.
Besides just offering autumn flavors there are additional things you should be thinking about when it comes to marketing your frozen dessert shop in the fall. Rob will talk about some additional tips on generating new business before winter sets in.