In recent years the ice cream and frozen yogurt industry has been on the rise. Between 2011-2013, frozen yogurt saw a whopping 74% increase in sales. Over the course of just two years, the frozen yogurt sector grew from $279 million to $486 million. However, the expanding industry became more competitive as more shops emerged, making it harder to dominate in this trending industry. Today, many stores are encountering dwindling profits as the buzz about frozen yogurt dies down, causing many new frozen yogurt shops and chains to go out of business.With the industry's competitive nature and as the frozen dessert season comes to an end, store owners need new ways to distribute their product and stay in business. Ice cream trucks, stands, trailers, and scooters are great ways to do exactly that!
What are the benefits of going mobile?
Many ice cream and frozen yogurt stores see very similar financial numbers when having a store front. Population and traffic usually doesn’t change unless you are located in a tourist area and it is the middle of the frozen dessert season. If you choose to go mobile, you can go to wherever the customers are and create your own captive audience. Events like concerts, festivals, tourist locations, fairs, flea markets, and kids sporting events are all great places to take your mobile business to increase profits. These events allow you to sell a more streamlined menu at a higher price point thereby seeing increased margins on your daily sales.
Looking to expand? Say your store front business is booming and you are looking into another area. Food trucks and mobile vending could be your answer to help drive sales in and out of your business!
